Blog

Answer-first writing on AI search.

Field notes on generative engine optimization: how ChatGPT, Perplexity, Claude and Gemini decide what to cite, and what it takes to be the answer they give.

Every post, by pillar.

Comparisons

GEO tools measure your AI visibility. A GEO agent does the work.

GEO tools like Peec AI, Profound and AirOps measure your AI visibility and hand your team a to-do list. A GEO agent does the work end to end. Here is how they differ.

Updated July 24, 2026

Measuring AI visibility

Measuring AI search visibility

The metrics that actually track AI visibility: mention rate, citation rate, AI share of voice, position in the answer, and AI referral traffic, and how they roll into one GEO Score.

Updated June 7, 2026

GEO for startups & e-commerce

GEO for startups and e-commerce brands

Where AI search shifts buying for early-stage and e-commerce brands, and the first moves that earn a mention before larger competitors fill the slot.

Updated June 7, 2026

What is GEO

What is GEO? Generative Engine Optimization, explained

GEO is the practice of getting your brand named and cited inside AI answers from ChatGPT, Perplexity, Claude and Gemini. Here is what it is, how it differs from SEO, and where to start.

Updated June 6, 2026

How to get cited

How to get cited by AI assistants (ChatGPT, Perplexity, Claude, Gemini)

A practical playbook for earning citations inside AI answers: make your pages reachable, answer-first, structured, and referenced where the engines already read.

Updated June 6, 2026