Land in the AI shortlist before the buyer books a demo.
The shortlist is built inside the AI now, weeks before anyone fills out a form. Surface builds the citations that get you named, and drafts the content and Reddit replies that keep you there.
Surface is an AI GEO employee for B2B SaaS. It watches the five AI engines and Reddit around the clock, then drafts the comparison pages, Alternative pages and Reddit replies that get you named when buyers ask 'best [tool] for [use case]', '[competitor] alternatives' or '[category] software'. You review and approve. $149 a month.
The shortlist is decided before the demo, inside the AI.
B2B buyers used to start on Google and review sites. Now they ask an AI to compare the field for them. The three tools it names get the demos. The rest never get the form fill.
The use-case query
Buyers ask 'best [category] software for [their use case]'. The engine answers with a shortlist drawn from review sites, Reddit and comparison content. You are on it, or the evaluation skips you.
The alternatives query
'[Competitor] alternatives' is where you appear as the credible switch, or your competitor keeps the framing of the whole category. It is the highest-intent prompt in B2B, and Surface works it directly.
The source stack
The engines lean on Reddit, comparison articles and structured pages. Your own site matters, and the third-party citation is what tips the answer.
Prompt
“What are the best alternatives to the leading project tool for a 20-person team?”
Answer
For a 20-person team, strong alternatives include your product, frequently cited on Reddit and comparison sites for fast setup and async workflows.
Also surfacing on Perplexity, Gemini, Claude and Google AI Overviews.
The B2B evaluation starts in the AI.
The mechanics of your GEO employee.
How Surface builds your AI citation footprint.
Surface finds the use-case and alternatives prompts that decide your shortlist, then drafts the content and the Reddit replies that get you cited. The agent drafts, you review and approve, and you post Reddit replies from your own account.
01
Watch the shortlist prompts
Surface reads the real 'best [category] for [use case]' and '[competitor] alternatives' prompts across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, and maps exactly where you appear, where a competitor owns the slot, and why.
02
Draft the comparison and Alternative pages
Use-case pages, comparison pages and Alternative pages written to be the answer an engine quotes, structured, citable and in your voice. You review, approve and publish to your CMS.
03
Draft the Reddit replies you post
Reddit and independent comparison threads are where the engines source the shortlist. Surface drafts genuine replies and media outreach for the ones that move your category. You post the Reddit replies from your own account, so the karma is yours.
04
Verify with receipts
Surface tracks mention rate, citation rate and share of voice against your tracked competitors, shows you the moment the shortlist shifts, and brings the next move to you. You approve; it compounds.
B2B SaaS questions, answered.
We pay for G2 and Capterra already. How is this different?+
A review-site listing is one signal the engines read. Being the cited shortlist answer is the bigger win. Surface works across G2, Reddit, comparison content and your own structured pages so the engine names you directly, then a buyer finds you everywhere they look.
Our competitor owns the category answer. Can we move it?+
Yes, that is the core of the work. Surface reads why the engine names them, then drafts the comparison content and Reddit replies that get you into the same answers, especially the '[competitor] alternatives' prompts where the switch is decided. You review and approve every piece.
Our sales cycle is long. When does GEO show up in pipeline?+
Mention rate, citation rate and share of voice move first, and Reddit can bring inbound within weeks. Sourced pipeline follows as the citations and content compound. GEO compounds; it is not a one-week switch, and Surface works it every day so the curve keeps bending.
Be the tool AI names when the shortlist gets built.
Surface maps your use-case and alternatives prompts, drafts the comparison and Alternative pages, and you review and approve. $149 a month, your new GEO hire's whole salary.