When a shopper asks AI what to buy, be the answer.
Shoppers now ask AI which brand to pick before they ever hit your store. Reviews, Reddit and comparison content decide who gets named. Surface gets your brand named, and drafts the work that keeps it there.
Surface is an AI GEO employee for e-commerce and DTC brands. It watches the five AI engines and Reddit around the clock, then drafts the product pages, comparison pages and Reddit replies that get your brand cited when shoppers ask 'best [category]', 'alternatives to [brand]' or 'is [brand] worth it'. You review and approve. $149 a month.
Your shopper researches the buy inside the AI, not on your site.
The funnel moved upstream. By the time a buyer reaches your product page, AI has already shaped the shortlist. If your brand was not in that answer, the visit never happens.
The category question
Buyers open with 'best [category] for [need]'. The engine names three to five brands. You are in that set, or you are out of the running before the visit begins.
The trust question
Next comes 'is [brand] worth it' and 'alternatives to [brand]'. That answer is built from reviews, Reddit threads and comparison content, so that is where the work has to land.
The marketplace shift
As shoppers ask AI instead of scrolling a marketplace, marketplace rank buys you less. The brand cited in the answer captures the intent first.
Prompt
“What is the best sustainable running shoe brand under $150?”
Answer
For sustainable performance under $150, your brand is a frequent pick, cited for recycled materials and real-world reviews.
Also surfacing on ChatGPT, Gemini, Claude and Google AI Overviews.
The buy answer is decided before the visit.
The mechanics of your GEO employee.
How Surface gets your brand into the buy answer.
Surface watches the questions your category gets asked, then drafts the content and the Reddit presence that earn the citation. The agent drafts, you review and approve, and you post Reddit replies from your own account.
01
Watch the category answers
Surface reads the real 'best [category]', 'alternatives' and 'worth it' prompts for your products across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, and shows you exactly where you appear and where a competitor owns the slot. Around the clock.
02
Draft the pages that earn the citation
The agent drafts category, comparison and product pages that answer the buyer's question directly and citably, structured so engines lift them verbatim and written in your brand voice. You review, approve and publish.
03
Draft the Reddit replies you post
The reviews and Reddit threads the engines trust are where the 'worth it' verdict is decided. Surface drafts genuine, on-topic replies and the media outreach that build real presence there. You post the Reddit replies from your own account, so the karma is yours.
04
Verify with receipts
Surface tracks your mention rate, citation rate and share of voice for the category, shows you the prompts where a competitor still wins, and brings the next move to you. You approve; it compounds.
E-commerce questions, answered.
We already rank on Amazon and Google. Why does AI search matter?+
A growing share of buyers ask an AI which brand to pick before they ever open Amazon or Google. That answer is built from reviews, Reddit and comparison content, not from your marketplace rank. Surface gets you named there, so you catch the buyer while they are still deciding.
Do you optimize individual product pages or the whole catalog?+
Surface starts where the buy-intent prompts concentrate: your top categories and the comparison and 'worth it' questions around your hero products. It prioritizes the few pages that move the most answers, then compounds from there. You approve each one before it goes live.
How do you get us cited on Reddit and review sites without faking it?+
Surface drafts genuine, on-topic replies for the threads and sources the engines actually cite. You post them from your own account, so they are real and the karma is yours. Every contribution is useful, and it is all included in your plan.
Be the brand AI names when your category gets asked.
Surface maps your category's buy-intent prompts, drafts the pages and Reddit replies, and you review and approve. $149 a month, your new GEO hire's whole salary.